When you’re in the market for an eye-catching sign that nearly always brings in a great deal of foot traffic, you’ll want to consider electing a blade sign. These signs attract clientele while allowing you to get your brand message out in a way that other signs fail to do.

So What Exactly is an Exterior Blade Sign?

An exterior blade sign is a type of projecting sign mounted on a building facade or storefront pole or attached to a surface perpendicular to the normal flow of traffic. These signs are one of the most effective ways of attracting foot traffic into your establishment. Projecting signs are designed to increase visibility and project your message to anyone nearby. There are a variety of projecting wall brackets and face materials available to provide you with your desired look. Brackets can be nostalgic or sleek, and faces can be carved or printed.

Traditionally, a blade sign is a carved wooden plank with a thick coat of paint. Modern signs come in all shapes, sizes, materials, and designs and they capture a ton of foot traffic. Fortunately, you have the choice of going high-tech or old-world traditional. The choice is all yours. Not sure which way to go? Here are your options:

• Routed or sandblasted panels: A high-density urethane (HDU) board is routed or sandblasted to reveal the 3D lettering and style elements that you want to include in your design. After finishing the process by hand, our technicians paint and seal your sign. Once this is done, they paint and seal it, making it ready for your display. These types of panel signs are durable, long-lasting, and perfect for the outdoors.
• Box cabinets. Custom-formed lightbox cabinets illuminate your storefront. Similar to a standard cabinet, this one features an imprinted vinyl overlay or dimensional letters on its facing. It’s easy to add dual facings for the appeal to pedestrians from both sides of the street.
• Aluminum blades. If budget is a concern, then you’ll want to consider a lightweight and budget-friendly signage option like aluminum. Next, we would paint the surface then add a vinyl overlay or affix dimensional letters to both sides. You can choose from dimensional letters, a vinyl overlay, or paint any areas that you need.

Our blade signs are different from other companies as we pay more attention to your brand and to every detail you want your potential customers to see and feel. We pride ourselves on expert branding, design and construction. For example, we deliver the highest quality products and the highest level of service in a timely manner and at a fair and competitive price.

Blade signs help in attracting passerbyers. It stands out and urges them to visit your store and they’re usually installed high up, so people can easily spot them from a distance.

How You Can Benefit from a Blade Sign

Typically, blade signs function similarly to the way wayfinding signs operate. Your sign would be positioned perpendicularly from your building so that it attracts passerbyers from all directions. This signage is particularly beneficial for shoppers to spot and veer towards your business as it directs them to your storefront over other nearby businesses.

Blade signs are particularly popular in downtown shopping areas where there are tons of shoppers. Blade signs can be designed in various ways, materials, shapes, and sizes. Blade signs are usually double-sided and are true to your store’s brand identity, look and feel.

Interestingly enough, blade signs date all the way back to the fourteenth century. In the 1930s, blade signs became more detailed all the way through to the 1960s, and have become an admired interest in vintage buildings in places like Charlottesville, VA .

Why Asher Signs?

Ashter Signs is the premier choice for anyone in need of a sign in Houston & Austin and surrounding areas. Our clients receive the highest quality products and the highest level of service in a timely manner and at a fair and competitive price. We have an array of sign options that can be viewed on our site.

Contact us if you have questions about our products or services. Let us know how we can help you. Ashter signs in a Houston-based sign company that specializes in custom sign design and production for interior and exterior use. We are a full-service sign company that is committed to customer satisfaction. You can get started with a FREE consultation or let our design team start working on a FREE rendering. Call us now at 832-786-0053