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How Will 3-D Digital Signage Impact Retailers?
New technology is being introduced to the retail world that will change how consumers interact with stores and products. The 3-D Digital Signage is a combination of video, graphics, and animation in one space that can be seen by everyone in the store. It’s an immersive experience that creates an environment where customers feel like they’re part of the brand story. This blog post discusses how this innovative technology will impact retailers by providing them with a way to connect with their customers on a more personal level, as well as boosting sales and traffic through increased visibility.
3D Digital Signage is the Future of Retail Advertising
Retailers have been feeling the pressure of online shopping for years. Between mobile devices, laptops, and tablets, shoppers are never without their favorite online stores. It’s no wonder that retail giants such as Macy’s and Sears have filed for bankruptcy in recent years. But now there is an emerging technology that could help retailers get back on their feet: 3-D Digital Signage.
This new form of digital signage has the potential to empower retailers to create a more immersive customer experience with customized content tailored specifically to their needs while also integrating them into a broader marketing strategy that will be shared across many different channels, including social media platforms like Facebook or Instagram. What does this mean for small business owners? If you’re looking to provide your customers with
Retailers now adopt digital signage in great numbers and use this advanced technology to craft a more immersive customer experience and brand awareness.
Why Are They a Big Deal?
3-D digital signs are just one of the many technological breakthroughs that will soon be affecting the retail industry. This is a new frontier for businesses to explore, but it’s worth your time. 3-D sign technology offers an immersive experience that can’t be replicated in any other medium. Consumers who have tried these displays report a deep and emotional connection with products they see on them; this leads to increased sales conversions and happier customers!
The future of advertising is here – literally! With 3-D digital signage, retailers can now create more compelling advertisements than ever before by incorporating images with depth into their messages. The result? A more captivating audience that can turn into customers.
In a recent conference, we had the opportunity to hear from executives at 3M, who shared their perspective on how digital signage is impacting retail. Digital signage can be used for both internal and external purposes. For instance, it can be installed in stores to help attract customers by displaying commercials or other messages that are meant to entice them into the store. Internally, digital signage can provide instructions for employees about new products or tasks they need to complete; it also provides visibility of company events. However, one of the most powerful impacts that digital signage has on retailers is its ability to influence consumers’ purchasing decisions through product demonstrations and displays within stores. In addition to influencing consumer buying habits this way, 3-D technology allows retailers more control over buying decisions.
For Example: In Japan, above one of the busiest railway stations in Tokyo, a gigantic 3D cat appeared on a billboard in between advertisements. The hyper-realistic feline came to life on a 1,664 square-foot curved LED screen in the Shinjuku district (as shown below)
Credit: Courtesy Yunika
Even though the video does not advertise a specific company or product, it has already attracted attention. For some time, it was the most talked about on social media platforms. It even has promoted some social media influencers and tourists to visit the billboard. It shows that the 3D signs can act as a very effective marketing tool for your company that does the work itself. Contact Ashter Signs for all your 3-D signage needs. At Ashter Signs, we take pride in the quality of our products and our sales representative will work with you from the beginning of the product till it is delivered. You are in safe hands when you do business with Ashter Signs. We proudly serve Houston, Austin, San Antonio, The Woodlands, Sugar Land, Pearland, Clear Lake, Galveston, Kingwood, Katy, Cypress areas.
