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YOUR SIGN IS YOUR #1 MARKETING TOOL
Because signs are so common place, many merchants take them for granted. Look at signage as a way to mark and also market your business.
For example, researchers from the Sign Research Foundation have determined that the addition of one sign at every fast-food outlet in Los Angeles would raise business revenues by $132 million, and those businesses would in turn pay an additional $10 million in sales tax revenue to the local municipality.
While your on-premise sign should identify your business, mark its location and convey the right image of your company, the most important thing it should communicate is what you are selling.
Here are the ABCs of signage as your #1 marketing tool:
Attract New Customers
Brand the Business
Create Impulse Sales
GET IT RIGHT!
Start with an industry professional like Ashter Signs of Houston to help create the right brand for your business while navigating zoning and other regulations.
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